Competitor Tracking | Learn | LocalAICheck

What is it?

Competitor tracking monitors the businesses AI mentions alongside yours - or instead of yours. When someone asks AI for recommendations in your category, who else comes up? And how do they compare to you?

This isn't about watching your Google rankings. It's about understanding who you're actually competing against in AI conversations.

What we track

Who AI mentions

The businesses that appear in responses to queries about your category and location

Mention frequency

How often each competitor appears across different query types

Position patterns

Are they consistently first? Or always in the "also consider" section?

What AI says about them

The specific qualities and attributes AI highlights for each competitor

Why it matters

Knowing your competitors' AI visibility tells you:

Who you're really competing against - It might not be who you think
What's working for them - What attributes does AI highlight about them?
Where there's opportunity - Gaps in the market AI isn't filling
Threats to watch - Competitors whose visibility is growing

The surprise competitors

Here's something we see often: businesses are watching competitors on Google who aren't even showing up in AI. Meanwhile, a smaller competitor they've never heard of is dominating AI recommendations.

AI doesn't care about your Google ranking or how long you've been in business. It recommends based on its own signals. Your real AI competitors might surprise you.

Example

Joe's HVAC had been focused on outranking two big competitors on Google. When he checked AI visibility, neither of those competitors were even being recommended. Instead, a newer company with fewer reviews but excellent structured data was getting 60% of AI mentions.

Joe shifted his strategy from competing on reviews (where he was already winning) to improving his website's data structure - the area where his real AI competitor was beating him.

See who AI is recommending instead of you.

Track Your Competitors