Your Google Profile and AI

What is it?

Your Google Business Profile (GBP) is like your resume that AI reads before recommending you. Just like you wouldn't show up to a job interview with a half-filled resume, you don't want AI finding an incomplete profile when someone asks for a business like yours.

Think about it: when AI needs to recommend a local business, where does it look first? Google. Your GBP is often the first, most detailed snapshot AI gets of who you are, what you do, and whether you're worth mentioning.

Why it matters for your business

The numbers don't lie. Businesses with complete Google Business Profiles get up to 7x more clicks than those with incomplete ones. But it's not just about human visitors anymore.

AI models scan your GBP for:

• NAP consistency (Name, Address, Phone) - if your info doesn't match everywhere, AI gets confused
• Categories and attributes - these tell AI exactly what you offer
• Photos and posts - fresh content signals you're active and current
• Q&A and reviews - real customer language that AI can reference

We've tracked this across hundreds of businesses. The difference between a complete profile and a bare-bones one isn't subtle. It's the difference between showing up in AI recommendations or being invisible.

The technical details (for the curious)

Google structures business data using schema markup and the Knowledge Graph. When you fill out your GBP, you're essentially feeding structured data into Google's database, which AI models can easily parse and understand.

Each filled field gives AI another data point to work with. The more complete your profile, the more confident AI feels recommending you.

Useful links

• Google Business Profile - Manage your listing
• Moz Local SEO Guide - Comprehensive guide to local search optimization
• Google Business Profile Help - Official documentation